Google is following Microsoft and Apple into the retail space with its first-ever "shop in shop" in the UK.
The search giant on Wednesday unveiled the shop within a shop on London's Tottenham Court Road, traditionally a center of technology stores for the UK's capital. The store, which will be housed within retailer Currys PC World, will provide a range of Android and Chrome OS products, as well as the Chromecast streaming dongle, to educate customers on the many products running Google's platforms.
The Google shop follows a concept similar to that of Apple's retail stores. Customers will be able to comb through the store to test out devices and software, as well as attend classes and events that teach them how to use the products. Google also envisions hosting "Virtual Space Camps" for kids to learn the basics of coding.
